Management Team

Mark Dean

Mark Dean

President

As President, Mr. Dean oversees all aspects of Sternberg Lighting, bringing new thinking and improved processes to departments throughout the company, while focusing Sternberg's new product development on growing market sectors.

Mark joined Sternberg in 2013 as VP of Marketing and Business Development. In October of 2018, he was promoted to Chief Operating Officer, effectively taking on management of the company. Mr. Dean brings more than 20 years of experience in decorative outdoor lighting, having been at Lumec from 1998 to 2013, in the role of General Manager for the last 3 years.

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Joel Lauth

Joel Lauth

VP of Sales

As VP of Sales, Mr. Lauth oversees all five North American sales regions, as well as Sternberg's sales abroad. His leadership drives increased sales activity, as well as improved interdepartmental synergies.

Joel brings 30 years of experience as a lighting professional in both manufacturing and distribution. Prior to joining Sternberg in 2019, he spent the last 12 years as a top sales producer for a Chicago area rep agency. 

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Rocco Masella

Rocco Masella

VP of Finance

As VP of Finance, Mr. Masella oversees the organization's financial management strategy to ensure it maximizes its performance. He develops the necessary financial systems, policies, and procedures to achieve Sternberg's financial goals, in addition to providing strategic operational support.

Prior to joining Sternberg, Rocco spent 4 years in the European lighting industry, as Director of Finance for Exenia, a wholly owned subsidiary of Lumenpulse Group in Italy. He holds the CPA, CA designation and previously worked in the Montreal office of KPMG, where he was a Senior Accountant in the firm's audit practice.

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Michael Renner

Michael Renner

VP of Marketing

As VP of Marketing, Mr. Renner develops and implements a variety of marketing strategies. He directs new product development, as well as conducts upstream marketing and data collection, overseeing a regular cadence of new product releases to the market.

Mike brings over 30 years of experience in product development, beginning at (Genlyte) Stonco in 1990, then (Genlyte) Hadco and later Philips Lighting. 

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Jay Govardhan

Jay Govardhan

V.P. Operations

As VP of Operations, Mr. Govardhan oversees all plant and supply chain functions. His skills, knowledge and forward thinking bring improved efficiencies and new processes, while raising the bar in delivering on customer expectations.

Jay is a Lean Six Sigma Black Belt, with experience in production, manufacturing, engineering, and sales garnered over 20 years of his career. Before Sternberg, Jay worked in the automotive sector managing plants and businesses within the US and Asia Pacific regions.

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Ruben Moreno

Ruben Moreno

Director of Systems & I.T.

As Director of Systems & IT, Mr. Moreno provides strategic vision, leadership and solutions for all things technology while also assisting in the analysis, design and support of systems and infrastructure.

A 14-year veteran of Sternberg Lighting with a background in Design Engineering, Ruben brings a new and unique perspective to IT and its effects on all facets of operations.

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