Sternberg Unveils New Branding and Upcoming Revamped Showroom

Celebrating 100 years of industry leadership

Chicago, Illinois - March 5th, 2024 - Sternberg Lighting, a pioneer in the lighting manufacturing industry since 1923 and a leader in the street and area segment, proudly announces the launch of its new branding initiative as part of its centennial celebration. Alongside the refreshed identity, a new showroom and training center will be unveiled later this year, at Sternberg corporate headquarters, in Roselle, Illinois. With a legacy spanning a century of innovation and excellence, Sternberg remains steadfast in its commitment to advancing the industry's standards.

The unveiling of Sternberg's new branding marks a significant milestone in the company's journey. Designed to reflect its rich heritage while embracing the future, the refreshed branding with a classic color palette embodies Sternberg's core values of integrity, innovation, and excellence. It represents a renewed vision for the next century, characterized by continued growth, expansion, and adaptability.

"Our centennial year is a testament to the dedication and passion of everyone who has been part of the Sternberg family throughout the decades," said Rocco Masella, President at Sternberg. "As we look back on our achievements and milestones, we are also excited to embrace the opportunities that lie ahead. Our new branding encapsulates our unwavering commitment to excellence and serves as a symbol of our enduring legacy."

In tandem with this revitalized branding, Sternberg announces the introduction of a new product categorization system. This innovative approach organizes the offerings into three distinct categories: classic, modern classic, and contemporary products. This strategic initiative not only enhances clarity for their customers but also underscores Sternberg's commitment to providing diverse options to meet the lighting professionals' evolving needs.

"We are incredibly proud of our heritage and the values that have guided us for the past century," added Mike Renner, Vice President of Marketing and Sales at Sternberg. "As we embark on this exciting new chapter, we remain focused on delivering unparalleled quality, innovation, and service to our valued customers."

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